Jim DeBetta’s product development and sales experience has amassed millions of dollars within the retail selling world. Known nationally as a trusted coach and mentor to thousands of inventors and entrepreneurs, he knows how to take new ideas from a sketch on a napkin to selling the final product to major retailers worldwide.

Jim’s career in retail began at an early age with the family business – a fireplace and home hardware company. After graduating from college, Jim went home to help expand the business from a small successful operation into a multi-million dollar business and became one of the most recognized and respected store of its kind on Long Island. Jim stimulated new business, purchased products from all over the world, and ran the overall daily operations.
Jim decided it was time to grow and joined a start up firm that imported binoculars, telescopes, and optical products for children. His retail customers included a “who’s who” in retail such as Target, Wal-Mart, Radio Shack, Sears, Michael’s, Cabelas, Home Shopping Network, Bed, Bath & Beyond, Discovery Channel Stores, Costco, and many others. Jim employed nearly 20 people inside and had dozens of sales reps all over the US, Canada, and Europe. Ultimately, Jim helped expand the company from virtually no significant revenue to a leading brand in the industry that has sold more than 50 million dollars of product since the mid 1990′s. When Jim was ready for a new adventure, he left the company as President and Chief Operating Officer.
Jim decided he was ready for yet a bigger challenge and joined a leading premium incentive company as their National Key Accounts Manager. Jim represented major national brands for this $100 million a year premium incentive firm such as Toshiba, Sony, Nikon, Nautilus, Movado and others. The products were used to create various incentive programs for fortune 1,000 companies around the world.
Jim’s experience has reached far and wide working with various products, retailers, manufactures, and factories. He knew it was time to help those that had a product in mind or ready for production. His goal was to teach others the process without unnecessary expense, time and red tape. That is how DeCavi Corp was born.
As the founder of DeCavi Corp, Jim has helped thousands of inventors and start-ups learn how to get their products developed and sold to major retailers. Jim then merged his firm with the renowned Slingshot Product Development Group which employs a team of 35 engineers, designers, and marketing experts who help individual inventors and Fortune 500 firms alike. Both are recognized as leaders in the inventor product development and commercialization arena. Today, Jim continues to broaden his reach into the world of consumer products and has formed DeBetta Enterprises which is a private consultancy that coaches and advises inventors and entrepreneurs on everything from manufacturing to sales and marketing of consumer products.
Jim teaches inventors how to create sales and marketing strategies, understand the world of licensing, develop a product using CAD design, raising money to fund a business, and locating factories overseas to produce products. Jim is now reaching out to individuals who want to learn how to do it for themselves. Learn how he does that by clicking here.
Jim is a Patron of the United Inventors Association, a member of the Georgia Inventor’s Association, Rocky Mountain Inventors Association, and co-hosts the Launch Hour – a radio program for inventors and entrepreneurs. He is also an author and has written hundreds of articles for industry publications, newspapers, and websites such as Inventor’s Digest, Georgia Magazine, and Entrepreneur Magazine. Jim also appears as a guest speaker for various trade and consumer organizations, speaks at international conferences, and hosts forum and blog discussions on leading invention and entrepreneurial websites.

“If you have products you need to bring to market, Jim is the "go to" person. He has extensive product development experience and an awesome network of retailer connections. Jim can help you assess your opportunities, provide sound business advice and open retailer doors for any consumer product.”
“I've had the pleasure to work with Jim on several recent projects. In each case, Jim was a professional who knew what he was doing. Jim is on my short list when I'm looking for a skilled pro.”
“Jim is a seasoned professional in helping product developers work with all types of companies, including Fortune 500 types. He's candid, competent and tireless. A true asset to the innovation industry.”
“When it comes to knowing the ins and outs of retail and knowing what the buyers want and how to get it made, Jim is the guy.”
“Jim DeBetta is the source for anyone needing help getting their invention to market. He has his pulse on what it takes to be a success as an inventor.”
“Jim is truly a retail and product expert whose knowledge and connections are unmatched. Knowing the retail landscape and how to negotiate large deals is Jim's expertise. The vast database that he has is impressive and his knowledge is invaluable, and could help a developer cut years off the process of bringing a product to market.”
“Getting a product to market is always a trouble spot for a number of my branding clients. Jim helps them take a product from where I leave off to it sitting on the shelf of a major retailer.”